2020 Trends

Top Coffee Trends of 2020


Coffee is a fundamental part of food culture in the United States and around the world, and it's especially prevalent in the foodservice industry. Over the past few years, the coffee industry has changed drastically for a variety of reasons. As a foodservice operator or restaurant owner, it’s important to stay ahead of new food trends so you can capitalize on what’s new and popular. Here are some general trends that we’ve noticed in the coffee industry, as well as some specific things to look out for in 2020.


Specialty Drinks


A growing trend in the coffee industry is offering a greater variety of coffee drinks and flavored beverages for an ever-evolving coffee-drinking audience. Now, when you go to a coffee shop, there are dozens of drinks you can pick, ranging from iced beverages to coffee shakes to classic options. Here are some new types of specialty drinks that are going to be popular in 2020:


Coffee-Cola Drinks


Cola and coffee combinations have just been an experiment until now. In April 2020, Pepsi will release a line of canned coffee-infused cola beverages under the name Pepsi Cafe. The drink is expected to have twice as much caffeine as their regular Pepsi soda, and it will be available in original and vanilla flavors. Coca-Cola already has a competitor product in international markets called Coke Plus Coffee that may make its U.S. debut in 2020 as well, but it has yet to be confirmed.


nitro coffee cold drink


Nitro Coffee and Coffee Spritzers

Nitro coffee saw extreme popularity in 2019 and is expected to be a fixture in the coffee scene of 2020. Joining nitro coffee this year will be the introduction of coffee spritzers. Coffee baristas are adding a splash of seltzer water or other carbonators to smooth cold brew coffees and create a new drink for 2020. This new coffee creation is highly influenced by the influx of hard seltzers in the latest bar trends.


Snapchilled Coffee


Move over cold brew! Snapchilling coffee is about to become the new way to drink chilled coffee. The process of snapchilling takes coffee that was brewed hot and rapidly cools it in minutes in order to extract additional flavors and aroma, which can’t be drawn out with cold water, from the coffee bean.


Snapchilled coffee takes a lot less time to make than cold brew and results in a more flavorful cup of coffee. It’s also a better alternative to iced coffee because it does not include ice cubes that can dilute the drink. Currently, there are only a few companies that sell bottled snapchilled coffee, but we expect the process to become more widespread -- if not this year, then the next.


Healthy Coffees


As consumer trends lean towards more holistic practices, coffee trends are following suit. Cafes are adding coffee blends to their menu like mushroom coffee, maca lattes, and coffee with collagen creamers. These new options allow customers to address gut health, metabolism speed, immunity, and more with their morning energy boost. You can expect to see unique blends increasing in popularity in 2020.


Non-Dairy Milk


Non-dairy milk variations have grown in popularity over the last couple years and have recently started impacting coffee trends. We expect to see a surge of non-dairy milk varieties offered in local cafes. Soy, lactose-free, or almond milk are pretty well-established, but options like cashew, oat, rice, coconut, hazelnut, macadamia, and pea milk may take center stage in 2020 as dairy substitutes and creamer alternatives.


Coffee Drinkers of this Generation


With a greater variety of coffee drinks available comes an influx of coffee drinkers. A 2017 study showed that drinking coffee regularly could improve life expectancy. The findings of this study may have lead to a boost in coffee drinkers. After these results were published, the National Coffee Association (NCA) discovered the percentage of daily coffee drinkers increased from 57% to 62% in the course of a year.


With an increase in coffee drinkers out there, it is not surprising that coffee is becoming more popular among younger generations. As a result of this rapid growth, the coffee industry is changing to follow trends aimed at millennials. Here is what we expect to see in 2020 as a result:


Canned coffee drink and a glass of iced coffee


Ready-to-Drink Coffee


Young people are increasingly on the go, and they are looking for coffee and drinks that are easy to carry around. Ready-to-drink coffee like bottles of pre-made coffee, frappuccinos, or cold brew that you can find in gas stations and convenience stores have been a successful solution for customers on the move. Portability may lead to the success of Pepsi Cafe or snapchilled canned coffees in 2020.


Coffee Tourism


Millennial coffee consumers are often looking for an experience to accompany their purchases. This is making coffee tourism a big hit on social media, directly impacting cafe interior design. The thought behind this movement is that customers are seeking out unique cafes around the world that feature elements they can share on their Instagram accounts and travel blogs. Cafes can spruce up their look in 2020 by adding fashion wallpaper that provide eye-catching photo backgrounds and a unique drink presentation along with their coffee menu.




Equipment in high demand:


• Espresso Machines

• Americano

• Long Black

• Macchiato

• Cortado

• Breve

• Cappuccino

• Cafe Latte

• Mocha

• Vienna

• Affogato


• Espresso Grinder

• Regular Coffee Grinder

• Coffee Brewers

• Decanters, Airpots, and Satellite Servers

• Frappe and Smoothie Blenders

• Iced Tea Brewers and Iced Tea Dispensers



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